Resources

• 1. The Foundational “Bible” of PLG
  • ProductLed.org: Run by Wes Bush. This is the gold standard for understanding the why.
  • Amplitude’s Mastering Retention & Growth Guides: While they sell a product, their playbooks on “Behavioral Cohorting” are essential for learning how to model user actions into “States” (e.g., Active, At-Risk, Power User).
  • Book - Product-Led Growth
• 2. Technical Modeling
  • dbt Labs Blog - Modeling for PLG: Search for their articles on “Modeling the Customer Journey.” They have excellent deep-dives on how to handle the many-to-many relationship between Users and Accounts in SQL.
  • The Hightouch or Census Blogs (Data Activation): These companies pioneered Reverse ETL. Their blogs are specifically geared toward engineers building the “HubSpot + Product Data” loop. Look for “How to build a PQL scoring model in Snowflake/BigQuery”.
  • Hacking Data (Newsletter/Blog): Often covers the technical debt involved in stitching together SaaS tools like HubSpot and Stripe (similar to your Zoho setup).
• 3. Industry Voices
  • Benn Stancil’s Substack: Benn (founder of Mode) writes deeply about the intersection of BI tools and data modeling. Since you are building a BI-related product, his insights on how users “consume” data are highly relevant.
  • Locally Optimistic Slack: A community for data leaders and engineers. There is often a lot of discussion about “GTM (Go-To-Market) Data Modeling.”