Chinh (lelouvincx) / 2026-03-29

Created Sun, 29 Mar 2026 00:00:00 +0000 Modified Mon, 25 May 2026 06:02:25 +0000
422 Words
journal

Notes

  • How to Present a MIND-BLOWING Software Demo That Closes Sales {{video https://www.youtube.com/watch?v=EZbIx94dMeU}}

    • Continue from: ((69c75aaa-9b56-4118-8b94-0e168d9ad82c))
    • Transcript: https://media.secondbrain.lelouvincx.com/2026/03/yt-EZbIx94dMeU.txt
    • A recap slide in or after the call, layouts:
      • Fact.
      • Problems that challenge.
      • Key evaluation criteria.
      • New finding didn’t appear in past calls.
    • A thing that I learnt last time is also mentioned again: If I’m an airline, I want to hear about passengers. If I’m a SaaS, I want to hear about users. If I’m a lawyer, I want to hear about clients. => have to speak their language.
    • If one person joined a long time before everyone else, it can be a little awkward if you have nothing to talk during that time. So do research first. Find them on linkedin, social media, personal blogs, find something interesting about themself.
    • Important: confirming what they care about.
    • Prepare what we are going to demo first, according to their filled information in the call, their past calls.
      • At the beginning of the call, show them the notion document technical onboarding call containing that recap.
      • Ask them: “would you like to make any changes before we start?”, “is it okay if I spend the demonstration talking about how those things could be addressed using our product?”
      • Make them feel like: “okay, this person is clearly informed about my business, they’ve clearly done research, they know who’s involved in the conversation, and they’re gonna address things that we care about”.
    • At the end of the day, it’s very easy to talk features, but the use cases and the explanation how it relates to my business.
    • During the call, constantly ask them:
      • What is it that you care about?
      • Is this what you’re looking for or was it something different?
    • Silent is gold. So we can just stop when we’re talking too much to bring their attention back.
    • Having someone to sit aside to assist:
      • They will look that the crowd’s faces while you are looking at the screen.
      • Introduce them in a different role. For example: Chukwudi - he’s an account manager who can help you with commercial questions; or Marcus - he’s a technical person from data team who can help you with engineering/data questions.
    • Last step: send each audience or at least mention them in the recap email.

  • How to teach technical concepts with cartoons

    • Continue from ((69c75aaa-3e55-4b5b-a888-39220aad7926))
    • Pretty cool guide on demonstrating technical concepts.
    • Joke aside, I can learn this to utilize my kindle scribe anyway.

  • Tasks

  • Partly today

  • Done

    • DONE Add project glossary

  • DONE Improve backlog structure and automation query pre-processing